Strategic marketing is vital for start-ups seeking to acquire grip and drive growth. If you're a founder struggling to stand out to your product or firm, it's time to move your focus from item growth to advertising and marketing method. With the appropriate approach, you can effectively get to and involve your target market, eventually driving sale

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and also the manner in which community structure can help online marketers retake control

Mark Donnigan: It's going excellent, Ben. I am so happy to be here on your show.Specifically offered the relevance and the seriousness of the topic we're going to be tackling over the course of this conversation as well, which is one that I assume is really under-discussed. One that may if not raise some brows, yet may get you some perplexed looks.